ZippyLingo Blog
ZippyLingo is a fast-growing, leading translation and copywriting agency providing professional language and media solutions to businesses and individuals worldwide.
What Is B2B Copywriting: How Is It Different to B2C, and Why Is It So Important?
What is B2B copywriting, and why is it so important for you to get it right? Whether you’re a large or small business, old or new, you want your business to succeed. Learn all about the importance of B2B-targeted copywriting in our new blog post.
A Step-by-Step Guide to the Copywriting Process, and Why Each Stage Matters
A copywriter’s job is to turn plain words into a powerful conversion-generating machine. We take you on a journey through the all-important copywriting process!
How Can an Accounting Copywriter Help Grow Your Business?
Do you want to know all about what accounting copywriters can do for you? From improving growth to perfecting your SEO — learn all about the benefits and methods.
How to Outsource Blog Writing, and 8 Reasons Why You Should
It could prove a smart business move to outsource blog writing and ensure your published content stays original, sharp, and relevant to your readers. We explore how and why.
Why Translation Proofreading Is Essential in Localising Your Content for Global Reach
Why do you need translation proofreading? Discover how to expand your business internationally with confidence, and reduce the risk of sending out embarrassing or nonsensical content in another language.
Copywriting and Affiliate Marketing: Why Is Copywriting Vital for Successful Affiliate Marketing?
Copywriting and affiliate marketing: what are they, how are they linked, and how do they increase your profits? We’re glad you asked! Read more to get the answers.
7 Top Tips on How a PR Copywriter Creates Perfect PR Copy
Is public relations a necessary evil, or is it something beautiful? It’s certainly beneficial if done correctly. Want to know how to create awesome PR copy? We’ve got you covered.
What Is Back Translation, and Why Do You Need It?
What is back translation, and when do I need it? Back translation may be a lesser-known element of the translating world, but in some cases, it’s vital. Read on to find out why!
What Makes Translation Difficult: Why You Shouldn’t Cut Linguistic Corners
What makes translation difficult? You may be surprised at just how many linguistic traps there are — and how to avoid them!
Writing a Compelling Blog Post: 10 Tips to Make Your Content Shine
Writing a compelling blog post is an art form, especially if you want to hook your reader and keep them with you until the very last sentence. Here are the tips you need to know to get it right.
SEO Copywriting 101: An Extensive Beginners Guide to Improving Organic Traffic With Good Copywriting
You understand good content, but do you understand good SEO content? Welcome to SEO Copywriting 101, the extensive beginner’s lesson to SEO copywriting.
Why Is Translation Important? 7 Reasons Translation Is Vital for Communicating on a Global Stage
Translation is a vital tool when you want your voice to be heard across international borders. We look at why translation remains a crucial skill for modern businesses to harness.
Transcreation vs Translation: Which One Do You Need?
Discover the differences between transcreation and translation services, and what the benefits of each can be.
How an Ecommerce Copywriter Sells Your Product
Your products are ready to be shipped, and now you need customers… But how do you get them? Learn all about how an ecommerce copywriter sells your products with their writing, and what the main benefits of a professional copywriter are.
What Is Creative Copywriting, and How Can It Boost Your Business?
What is creative copywriting, and how can it help you grow your business? We explore why you need to bring creative copywriting on board to boost your sales and brand visibility.
The Importance of a Translation Style Guide: Keeping Your Message on Point in a Globalised World
If you have content that needs to go international, a translation style guide can help keep your messaging and marketing fluent, on-brand, and relevant for audiences across the world. Find out what a good translation style guide contains, and why your business needs one.
Proofreading 101: Everything You Need to Know About the Power of Proofreading
Accurate, high-quality copy is vital for your business, no matter your industry, so proofreading is an essential step. We cover everything in Proofreading 101, from the trickiest errors to the biggest benefits.
Why a Professional Copywriter is Essential for Business Success
Why is a professional copywriter so crucial for your business? Whether you’re launching a new product or service, or you want to increase brand awareness, investing in a professional copywriter is essential for companies looking to thrive.
14 Top Tips for Writing Content for a Small Business Website
Your small business website deserves to shine, and you deserve to be successful. Good content stokes the fires of business success, which is why we’ve developed a top tips list to get you started.
What Is Literal Translation, and How Can It Obscure Your Message?
What does literal translation mean? Why does word-for-word translation often end up causing issues for writers and readers, and what can you do to prevent it? Read on to discover why taking translation too literally can harm your messaging.